So you’re considering investing in some new photographs for your business. Great idea! Good images really help to elevate your brand. To maximise your ROI though, I beleive it’s worth putting a little effort into planning your personal branding session and I use a framework with my clients. First step....
First things first, I like to understand my clients branding. And I don’t just mean what their colours and logo look like although they form part of the story. I like to get to the nuts and bolts of their business. So I typically ask the following types of questions:
What do you love about your business?
Who are your ideal clients?
What journey do you take your clients on? How do they feel before and after working with you?
What are your values? What words do you typically use to describe your business?
What makes your business unique?
Where do you normally meet your clients? How do you dress?
How do you want your clients to feel when they interact with you?
What new products/services or events are happening in your business over the next 6-12 mths?
How would you like to be photographed?
If you’ve been in business a while you’ve probably already worked through these questions so it’s great to refer back to these at this stage. Really connect with your story and get excited about showcasing it with some new photography. If you’re just starting out, don’t panic, just have a think about how you’d answer these and hopefully you’ll find the exercise useful.
Using the answers to these questions, now reflect on how you’d like your images to reflect you and your business? For example, are you looking for images that portray a professional, dependable operation or for images that invoke fun and happiness? I find it helps to look at how other businesses do this. Pick five websites of people/businesses that you admire or are inspired by and look at how they are using portraits/photographs and other imagery to enhance their branding and visually tell their story. What are you drawn to?
As you do this you often find that there are common themes that you are attracted to and we can explore this in our 1–2-1 consultation. I often use Pinterest with clients. We create a mood board where we can collect and share images whilst we are in the planing stage of your shoot. If you don’t use Pinterest, just keep a record of these images somewhere so you can refer back to them.
I hope you’ve found this useful. Keep your eyes out for #Tip 2 next week.
If you’d like to find out more about working with me please email me firstname.lastname@example.org to schedule an initial consultation call.