Range of Poses
So, what do I mean by this?
Well, building on the branding research you’ve done in Step 1, it’s now time to work out how best you can illustrate your business and the journey you take your customers on with photographs. It’s helpful to consider where and how you are going to be using these photographs in your marketing too? Eg. social media/blogs/Opt In/newsletters/website banner
Your shot list will probably vary depending on whether you are a product or service based business but with both you need to think about how your photographs will convey your values and conjure the feelings you want your clients to have about you and your business.
You’ll definitely need a couple of great ‘heads & shoulders’ portraits which can be used and rotated on your social media platforms and any media packs you might put together. If you are a service based business then perhaps you’d like to show some of you in action. For example, a life/business coach might photographs showing her chatting with a client, or a reflexologist may want some example of her giving a treatment. A cake maker baking her scrumptious goodies. You get the idea? If you’re stuck, go back to you research and look at the types of shots you were drawn to.
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